Last Updated: 4/14/25

This Privacy Policy describes how Seafair Charitable Foundation (“Seafair,” “we,” or “us”) collects, uses, discloses, and otherwise processes information about you. This Privacy Policy applies to information we collect both online and offline, including when you attend our events, access or use our website, make a purchase, or otherwise interact with us. In some cases, we may provide different or additional notices about our information practices (for example, if you sign up to volunteer for Seafair), in which case those notices will supplement or replace the disclosures in this Privacy Policy.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy. If we make material changes, we will provide you with additional notice (such as by adding a statement to the website or sending you a notification). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.

COLLECTION OF INFORMATION

The information we collect about you depends on how you interact with us. In this section, we describe the categories of information we collect and the sources of this information.

Information You Provide to Us

We collect information you provide directly to us. For example, we collect information directly from you when you visit our website, make a purchase, fill out a survey or other form, communicate with us on social media, participate in a fundraiser or other promotion, sign up for marketing communications, request customer support, participate in event photobooth or selfie kiosks, or otherwise communicate or engage with us. The types of information that we collect directly from you may include your name, email address, postal address, zip code, phone number, and any other information you choose to provide, like photos, messages, survey responses, or social media handle. If you make a purchase from us, we work with a third-party payment processor to process your payment information.

Information We Collect Automatically

We automatically collect information about your interactions with us or our site, including:

  • Transactional Information: When you make a purchase, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction.
  • Device, Usage, and Activity Information: We collect information about how you access our website, including data about the device and network you use (such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, and browser type). We also collect information about your activity on our website, including the route by which you access the site, access dates and times, and information about your activity on specific pages.
  • Audio and Video Recordings, and Photos: We capture photographs and video recordings at our events for security and promotional purposes. If you contact customer service by phone, we may monitor and retain those conversations, including for training purposes.
  • Information Collected by Cookies and Similar Tracking Technologies: We use tracking technologies, such as cookies and pixels, to collect information about your interactions with our website and marketing communications. These technologies help us improve our website and marketing communications, personalize your experience, and analyze your interactions with us, including to see which areas and features of our site are popular and count visits. For more information about the cookies and similar tracking technologies we use, and the choices available to you, see the Targeted Advertising and Analytics and Your Choices sections below.

Information We Collect from Other Sources

We obtain information from other sources. For example, we may collect information from advertising networks, and data analytics providers. This information may include information about your interests to help improve our services and provide materials to you that we think you may enjoy.

USE OF INFORMATION

We use the information we collect to organize and promote events, as well as engage with you both online and offline in connection with the Seafair festival.

We also use the information we collect to:

  • Provide, maintain, improve, and promote our websites;
  • Process and fulfill your orders or other requests (e.g., tickets, merchandise, photobooths);
  • Develop new products, services, and offerings;
  • Personalize your experience with us;
  • Send you technical notices, security alerts, support messages, and other transactional or relationship messages;
  • Administer surveys;
  • Send you marketing communications (see the Your Choices section below for information about how to opt out of these communications at any time);
  • Monitor and analyze trends, usage, and activities in connection with our website and services;
  • Target advertisements to you on third-party platforms and websites (for more information and to opt out, see the Targeted Advertising and Analytics section below);
  • Facilitate fundraisers and promotions, and process and deliver entries and rewards;
  • Detect, investigate, respond to, prosecute, and help protect against security incidents and other malicious, deceptive, fraudulent, or illegal activity, and help protect the rights and property of Seafair and others; and
  • Comply with our legal and financial obligations.

TARGETED ADVERTISING AND ANALYTICS

We engage others to provide analytics services, serve advertisements, and perform related services across third-party sites and services. To do this, Seafair and these partners may use cookies, pixels, SDKs, and similar technologies to collect information about your use of our website and other websites and mobile apps, including your device identifiers, IP address, web browser and mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, order information, items added to cart, and conversion information. This information is used to deliver advertising targeted to you on other companies’ sites and services, understand the effectiveness of this advertising, analyze and track data, determine the popularity of certain content, and better understand your activity.

In addition to ad targeting activities that rely on cookies and similar technologies, we work with advertising partners to translate other identifiers, such as your email address or phone number, into a unique identifier (called a hashed value) that such partners can then use to show ads that promote Seafair that are more relevant to you across the web and in mobile apps.

You can learn more about interest-based ads, or opt out of having your web browsing information used for behavioral advertising purposes by visiting www.aboutads.info/choices or https://allaboutcookies.org. Your device may also include a feature that allows you to opt out of having certain information collected through mobile apps used for behavioral advertising purposes.

DISCLOSURE OF INFORMATION

We disclose information about you as described in the Targeted Advertising and Analytics section above and in the following scenarios:

  • Vendors and Service Providers. We make personal information available to our vendors, service providers, contractors and consultants who perform services on our behalf, such as companies that assist us with web hosting, payment processing, financing, fraud prevention, events, photobooths, customer service, security, analytics, ticketing, and marketing.
  • The Public. If you are included in a photo or video for our site, or at an event, other participants, or the general public, may be able to see this information.
  • Integration Partners. If you choose to use integrations we offer on our site, such as sharing your location through our Google Maps integration, we provide certain information to the integration partners.
  • Law Enforcement Authorities and Individuals Involved in Legal Proceedings. We disclose personal information in response to a request for information if we believe that disclosure is in accordance with, or required by, any applicable law, regulation, or legal process, including lawful requests by public authorities to meet national security or law enforcement requirements.
  • To Protect the Rights of Seafair and Others. We may disclose personal information if we believe that your actions are inconsistent with our user agreements or policies, if we believe that you have violated the law, or if we believe it is necessary to protect the rights, property, and safety of Seafair, our users, the public, or others.
  • Professional Advisors. We disclose personal information to our legal, financial, insurance, and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests.
  • Organization Transactions. We disclose personal information in connection with, or during negotiations of, certain organization transactions, including a merger, sale of assets, financing, or acquisition of all or a portion of our organization.
  • With Your Consent or at Your Direction. We make personal information available to third parties when we have your consent or you intentionally direct us to do so.

We also disclose aggregated or de-identified information that cannot reasonably be used to identify you.

YOUR CHOICES

Cookies and Similar Tracking Technologies

Seafair uses cookies and similar tracking technologies, as described above. You can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect some of the functionality of our website.

Communications Preferences

You may opt out of receiving promotional emails from Seafair by following the instructions in those communications. If you opt out, we may still send you non-promotional emails, such as those about your orders or reservations.

INTERACTIONS WITH THIRD PARTIES

Our website or events may contain links and references to other websites or services administered by unaffiliated third parties (e.g., social media networks, vendors). This Privacy Policy does not apply to such third parties. For example, when you click a link to visit a third party website, or engage with a third party vendor at one of our events, you will be subject to that website’s privacy practices. We encourage you to familiarize yourself with the privacy and security practices of any applicable third party before providing any personal information.

CONTACT US

If you have questions about this Privacy Policy, please contact us at info@seafair.org.