Can You Ride It?

Best Day Brewing and Wakeboarding Legend Shaun Murray Launch “Can You Ride It?” at Seafair 2025 

SAUSALITO, Calif (June 3, 2025) — Best Day Brewing, America’s fastest-growing non-alcoholic craft beer brand, and world champion wakeboarder Shaun Murray are teaming up to launch “Can You Ride It?” a first-of-its-kind watercraft competition making its debut at Seafair 2025. This event invites participants aged 21 and over to design, build, and ride their own unique watercraft on Lake Washington, blending creativity, engineering, and a whole lot of fun.

Originating as a fan-favorite series on Murray’s YouTube channel, “Can You Ride It?” explores the limits of what can be towed behind a wake. Now, it’s coming to life on Seattle’s biggest summer stage, Seafair, which draws more than two million attendees annually. 

“Seattle has been instrumental in our journey since 2022,” said Tate Huffard, Founder and CEO of Best Day Brewing. “Partnering with Shaun Murray and Seafair to launch something as bold and spirited as ‘Can You Ride It?’ feels like a full-circle moment. We’re inviting folks to B.Y.O.C. – bring your own crafts – while we bring the non-alcoholic beer. This event captures everything we stand for: adventure, originality, and enjoying a good time with a cold beer.” 

“Hosting ‘Can You Ride It?’ with Best Day is a dream come true,” added Shaun Murray. “It’s a celebration of building something weird, pushing boundaries, and sharing a laugh with your crew all while enjoying some great NA beer and fun on the water. I can’t wait to see what people come up with!” 

Seafair has had a blast collaborating with Best Day Brewing to bring ‘Can You Ride It?’ to Lake Washington,” said Emily Cantrell, President and CEO of Seafair. “This one-of-a-kind competition is exactly the kind of innovative, high-energy event that Seafair is proud to showcase. We’re excited to offer our attendees a fresh and unforgettable activity on the water, where creativity and fun excitement together in the true spirit of Seafair 

Best Day Brewing is also partnering with Hyperlite, a leading brand in wakeboarding, to provide state-of-the-art gear for the event. Attendees will have the opportunity to see professional-grade wakeboards up close, including those used by Shaun Murray himself. 

Event Details: 

  • Date: August 2, 2025 
  • Location: Lake Washington, Seattle, WA 
  • Time: Prior to the Boeing Seafair Air Show 

Call For Entries: 

Submissions for “Can You Ride It?” are open from June 3 to July 1, 2025, at canyourideit.com. Participants must be 21 or older and are encouraged to design rideable watercraft that are bold, creative, and built for fun (and safety). Finalists will compete live on August 2 at Seafair, with prizes awarded to the top two riders. Full details and entry guidelines are available at canyourideit.com. 

Prizes: 

  • 1st Place Prize: $3K Cash Prize + $1.5K HO/Hyperlite Gear
  • 2nd Place Prize: $2K Cash Prize + $1K HO/Hyperlite Gear
  • 3rd Place Prize: $1K Cash Prize + $500 HO/Hyperlite Gear 
  • All Finalists: A year’s supply of Best Day Brewing  

For more information on Best Day Brewing and its award-winning line of non-alcoholic craft beers, visit bestdaybrewing.com

Please direct media inquiries to Outside PR | BestDay@outsidepr.com 

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